Are you still using feature-benefit marketing and solution-based selling to promote and sell your products and services? According to my guest today – feature-benefit marketing and solution-based selling worked well in a world with tightly controlled information, high barrier to entry and sales-led selling cycles. However in today’s reality of information commoditization and buyer led […]
The post [Ep #199] How to Leapfrog Your Competitors appeared first on The Ambitious Entrepreneur Podcast Network.
